How To Choose The Perfect Brand Name?

How to Choose the Perfect Business Name

Is coming up with the perfect business name taking up way too much of your time? Are you tired of finding a name you love, only to discover it’s already taken? Feeling like you’re going a little crazy trying to get it right?

You’re not alone! I get it—choosing a business name, brand name, or company name can feel overwhelming, especially when you know how important it is to get it just right. Whether you’re just starting out or looking to rebrand, the pressure to pick a name that fits and stands the test of time can feel intense.

Maybe you’ve been in business for a while, but something just doesn’t feel aligned anymore. You’re ready to move in a new direction, but your current name just doesn’t fit. Or maybe you’re launching something new and want to make sure the name truly reflects your vision. Either way, it’s completely normal to feel stuck!

The truth is, choosing a business name without a clear plan or strategy is HARD. It’s even harder if you’re still figuring out who you are as a brand and how to articulate that. You deserve to have a name that reflects your essence, resonates with your audience, and stands out in your industry.

Here are three powerful tips to help you move forward:

1. Have a Checklist Don’t wing it! When choosing a brand name, it’s essential to have a guide—a list of must-haves and key elements that your name needs to meet. A checklist helps you stay grounded and makes the process less overwhelming. You’ll know if the business name you’re considering measures up and fits your brand vision.

2. Make It Timeless A great brand name doesn’t just work today—it holds up for years to come. You don’t want to choose a name that feels trendy now but becomes outdated or irrelevant down the track. Invest the time to create a name rooted in your brand strategy. Think long-term, not just quick fixes!

3. Set a Deadline It’s easy to get stuck in endless brainstorming and second-guessing. While it’s important to be intentional, it’s equally important not to let fear or perfectionism keep you from moving forward. Give yourself a deadline to make a decision—then commit and go all in!

Ready to move past the overwhelm and finally choose a business name that feels aligned and powerful? My Aligned Brand Name Workbook is here to help. It’s a completely fillable PDF designed to guide you through the process, so you walk away with a name you love—one that positions your brand to stand out, connect, and thrive.

Click here to get your instant download and start naming your business with confidence.

LS x

The Top 8 Brand Naming Mistakes You Need To Avoid

The Top 8 Business Naming Mistakes You Need To Avoid

Today, I’ll be showing you which MISTAKES you need to avoid like the plague so you can come up with a perfect business name that will stand the test of time!

The real key to choosing the perfect name that lasts is to name your business without making any mistakes. Sounds so simple, but how can you do this when you don’t know what the top 8 business naming mistakes are? Let me in on my tips!

#1 – Don’t Listen To 99% Of Those Giving You Naming Advice For some reason, business naming brings out the expert in everyone around you! Literally EVERYONE will have an opinion when it comes to your business name. I like to think of it like choosing a hairdresser. How do you choose a hairdresser?! You choose someone who has amazing hair, duh! Likewise, only listen to advice from those who actually have brilliant business names and an amazing brand! (Note to self: this generally excludes your mum, husband, sister-in-law, and friend!)

Listen to someone who practices what they preach and can get you the SAME RESULT.

#2 – Allow Time To Find The Right Name So many entrepreneurs want to rush business naming and end up rebranding simply because they didn’t allow themselves enough time to get it sorted. Schedule a proper amount of time to give your creative juices a chance to flow. For me, this is generally around 4 weeks.

#3 – Don’t Limit Based On Keywords Some people try to stuff their business name with keywords, thinking it will help them rank higher in SEO. But as I understand it, the SEO benefits don’t outweigh the huge advantage of crafting a name that shapes how your potential clients think and feel about you as a brand.

Choosing a keyword-rich business name can also mean boxing yourself into a specific location or service (e.g., Central Coast Photography), which limits your future world domination plans that you don’t even know exist yet! SEO is just ONE marketing strategy, not the sole factor to consider.

#4 – Don’t Fence Yourself In The worst thing you can do is box yourself in by product, service, geography, or even your married name. As entrepreneurs, we naturally evolve, pivot, and grow. If your name is too specific, it can hinder that process. Choose a name that leaves room for expansion and future possibilities.

#5 – Forget What You Sell Unless you’re naming a specific product, don’t feel pressured to include your service in the business name. Modern naming methodology allows for more flexibility. A name that ties you to one offering can limit you when your business evolves.

#6 – Change the Least Number of Times Most people don’t cope well with change, and that includes your customers and clients! Nail your business name the first (or second) time around to build trust and brand equity. Changing your name too often confuses your audience and dilutes your identity.

#7 – It’s Not ALL About You Surprising, right? Your business name isn’t just about you—it’s about your dream clients too. And while I’m ALL for alignment – when choosing a name, always consider how it resonates with them rather than just reflecting your personal preferences.

#8 – Avoid Generic Business Name Generators Is your product or service generic? Probably not! Choose a name that reflects the uniqueness of your brand rather than relying on a random name generator. A little TLC and intentionality will yield a name that feels right.

Ready for more tips on choosing the perfect business name? Download my Perfect Business Name Guide for a deeper dive.

LS x

The Aligned Brand Name Workbook: Steal my $6K Step-by-Step Framework to Creating the Perfect Name for Your Soul-Aligned Business

How to Create a Powerful Brand Name That Stands Out

The KPIs of a Powerful Brand Name

Does this sound anything like you? You’re driven, ambitious, and always pushing forward. You’re either in startup mode or gearing up to relaunch your business. You’re ready to make moves—but there’s one major roadblock: coming up with a killer business name.

You know that nailing your name is key to moving forward. It’s holding up everything—registering the name, securing domain names, trademarking, kickstarting logo design, and even setting up your business bank accounts. It’s frustrating and exhausting, especially when you know that slapping just any name on it could cost you big opportunities later.

The right name is a powerful asset—it’s how you attract the right attention, get taken seriously, build a timeless brand, and create an identity that just fits. Here are the four key performance indicators of a truly powerful business name:

1. It Attracts (the Right) Attention Your business name should be a magnet for your dream clients. The goal is to get noticed by the RIGHT people—those who resonate with your vision and values. When your name sparks curiosity, it opens doors to conversations, collaborations, and leads. Imagine introducing yourself at a networking event: “Hi, I’m Leah from The Golden Goose.” Instantly, people want to know what you do and the story behind your brand—giving you a natural opportunity to share your passion.

2. It Gets You Taken Seriously Your brand name should instantly convey credibility and authority. When your name is powerful and intentional, you attract high-caliber clients and partners who respect your expertise and are willing to invest. Don’t settle for a cheap logo or a cliché name—take yourself seriously, and others will too. A name like “Ezy Websites” might seem catchy, but it doesn’t position you as an expert in your field. Choose a name that matches the level of success and respect you’re aiming for.

3. It’s Timeless A timeless name doesn’t just fit now—it grows with you. Too many entrepreneurs box themselves in with names tied to a specific service or trend, only to find they need to rebrand when their business evolves. A timeless brand name leaves room for growth and innovation while staying true to your core identity. Avoid fleeting trends and instead focus on names that will stand strong five, ten, or even twenty years from now.

4. It Just Fits Your brand name should feel authentic and aligned, not forced or outdated. If you’ve pivoted, evolved, or changed direction, your name should reflect that growth. It should feel like your favorite outfit—something you’re proud to wear and confident to present to the world. The right name resonates not just with your audience but with YOU.

When your business name ticks all four of these boxes, it becomes a powerful asset that supports your success. Don’t rush the process—take the time to get it right, and you’ll build a brand that lasts.

Ready to stop stressing over your business name and finally choose one that aligns with your vision and goals?

Click here to instantly download The Aligned Brand Name Workbook and confidently create a name that attracts, resonates, and endures for less than the price of a nice bottle of vino.

LS x

It’s Here: A Clear Path to Your Aligned Brand Name

The fastest way to choose an aligned brand name you’re proud to promote is here!

If you’ve been wrestling with the idea of renaming your business or finding the right name—something that truly feels like you while standing out in your industry—you’re not alone. Naming can feel daunting, especially when you know how important it is to get it right..

If you want to create an aligned brand name, you need a step-by-step strategy to:

  1. build your strong brand foundation
  2. Unlock your peak creativity and
  3. Own the uniqueness that sets you apart.

It really is that simple!

This is why I created The Aligned Brand Name Workbook—a practical, fillable guide to help you craft a name that you’re proud to share with the world because it feels so right.. a name that catches attention without losing your authenticity.

You don’t need to spend thousands to get there. Right now, you can instantly download the same $6k brand naming strategy I used with clients for less than the cost of a good bottle of wine.

No more second-guessing. No more feeling stuck. Just a clear, intentional process to discover a name that resonates—one that makes you feel proud every time you say it out loud.

Click here to purchase & instantly download to get started today!

LS x

My Business/Niche Feels Misaligned—How Can I Find My Authentic Path?

You’re a visionary, smart, and damn good at what you do. But lately, something feels off. You’ve mastered your field, yet you’re craving a slice of your niche that feels like a perfect fit—a business that’s soul-aligned, impactful, and genuinely yours.

Maybe you’re ready to scale, but deep down, your authentic self doesn’t want to grow in the direction you’ve been heading. You don’t need to burn it all down, but you need clarity to move forward and a business that reflects your full genius. No more hiding parts of yourself or needing validation.

Imagine your work…

  • Serving at your highest level.
  • Making a powerful, lasting impact.
  • Connecting deeply with your audience.
  • Feeling more purposeful with each day.

Here’s how to move from “almost there” to fully aligned:

SHIFT #1: You don’t have to start over or burn it all down. You need to leverage what you’ve already built.

Alignment doesn’t mean walking away from the business you’ve built. You might feel tempted to toss it all, but here’s the truth—you’re so close. You’re three feet from gold. You’re on the edge of breakthrough; it’s just a matter of refining and leveraging what’s already there.

SHIFT #2: You’re closer than you think—what you need is refinement.

Sometimes, it’s hard to see the full picture from inside the frame. You need someone who sees your full genius and can help pull out the pieces that feel “off” or dull. With the right guidance, you can tap into your truest potential without feeling the need to constantly push or force it.

SHIFT #3: You don’t need to be like “X” to grow.

Scaling your business doesn’t require you to change yourself or fit into someone else’s mold. In fact, the most magnetic businesses are built on authenticity—where you show up as you without holding back. Let go of the need to copy anyone else’s path. Your success lies in amplifying what makes you unique.

SHIFT #4: You need clarity—it’s hard to read the label from inside the jar.

When you’re so close to your business, it’s easy to get lost in details and lose sight of your true potential. Sometimes, it’s hard to see what needs shifting or aligning when you’re right in the thick of it. Clarity comes when you work with someone who can see you in your full brilliance and bring it to the surface.

Are you ready to stop spinning your wheels and start creating a business that you feel excited to work in every day?

Click the link to join the Free To Be You Mastermind—where you’ll realign your business to your deepest purpose, leverage your unique voice, and finally scale a business that feels like an extension of who you truly are.

LS x